Case Study: Wharfside -
National Newspaper Supplement Advertising Campaign
Our client's hugely successful contemporary furniture advertising campaign is of such importance that amendments to it require very careful consideration. In its latest incarnation, bold typography draws the eye towards the two most important aspects of the advertisment - the announcement of the sale and the website. Black is used at the bottom to give the highest impact to the next two most important features - showroom addresses and opening times. It is a necessity of this particular ad to include numerous product photographs and this is accomplished by focussing on a central lifestyle image that gives the maximum distance between product images to let their images breathe. When seen in context the advertisment is a strong call to action for interested customers of this high class contemporary furniture company.
