Graphic and Print Design - Postcard marketing

1	Postcard marketing is affordable Postcard marketing is affordable, even for the smallest of businesses. Mailing list rental costs can be as little as zero by creating your own lists for free. Before putting any name on the list, ask yourself if this person would be interested in hearing from you on an ongoing basis. If you think so, that individual goes on the list. If you don't think that someone will want to hear from you regularly, keep the person off the list. The mailing list can include: • Clients • Prospective clients • People who could send clients or prospects your way If you don't have too many people on your list who aren't personally acquainted with you then when they get a postcard from you, they know who you are. Thus, they're "hotter" prospects than people whose names came from a commercial mailing list and don't know you at all.
2	Your competition doesn't know you're marketing When you're marketing with postcards, your competition doesn't know it. But they'll sure know it if you're advertising in the newspaper!
3	It's easy to track your results Your card can tell recipients to bring the card into your business for a special discount. Or it can ask them to use a special ordering code when purchasing from your website.
4	Postcards are versatile In a single mailing, you can seek business from prospective customers, and solicit repeat business from existing customers. Better yet, a postcard isn't just something to send through the mail. You can use postcards as oversized business cards, hang tags for your products and mini-information sheets.
5	Your postcards can "brand" you and your business Your postcards can "brand" you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard mailing program, you and your business will gain quite a reputation, perhaps even a little notoriety.
6	Testing an offer with postcards is easy Just send your card to a small group of people and see how many of them respond. If you're satisfied with the results, then roll out a bigger mailing!
7	Postcards don't waste people's time Postcards don't waste people's time -- they don't even have to open an envelope to read your message.
8	Postcards don't take up a lot of space Your customers can carry them in their pockets. Some might even create a postcard display on their fridge door!
9	Postcards are inexpensive to print. You could design what's called a "four-up" card -- four cards on one A4 sheet of paper, print the design onto card stock, then cut the sheet into four cards.
10	Postcards are cheap to redeem Better yet, they have no cost until your customers redeem them.