| 1 |
Print a special discount offer on the back
People will keep it because they intend to use the coupon.
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| 2 |
Make the business card have a special purpose
Print your company information on fridge magnets, pens, highlighters, keychains, mousemats, mugs, letter openers and other items that people will keep because they are useful
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| 3 |
Attach your business card to a useful gift
Give business cards holders as a thank you gift and place your business card in as the first one, or have your card designed as a Rolodex card.
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| 4 |
Tuck them into the product before delivery
If you are a florist, cut a hole in it and tie a ribbon around the flowers and through the business card. If you sell gift baskets, tuck one inside the basket before delivering it to the customer. Staple the business card to the outside of a bag.
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| 5 |
Your postcards can "brand" you and your business
Your postcards can "brand" you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard mailing program, you and your business will gain quite a reputation, perhaps even a little notoriety.
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| 6 |
Send a business card with every piece of correspondence
Include them in letters, invoices - sooner or later those cards will be used.
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| 7 |
Have your spouse, family and friends carry them
They may meet someone who might be interested in your product or service whilst they're about on their own business.
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| 8 |
Keep a stack of business cards where you might use them
In your card, your jacket pocket, briefcase, purse, wallet or handbag,, in your planner, anywhere you can think of.
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| 9 |
Give them out during your personal meetings
Use them whenever you meet someone new - at a club meeting, children's sports events, at lunch when your friends bring a guest.
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| 10 |
Add pertinent information to your business card
By using a tri-fold business card, more information can be printed on the card - e.g. your featured price list.
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