Long-time clients Tower Electrical initially came to us to create a lovely flash-based (and very designer-y) website for their specialist high-end lighting solutions. After a while they chose us to redesign and modernise their logo and redevelop their main electrical contractors website. The original Tower logo used a castellated design. Our brief was to modernise it whilst making it much more bold, graphic and simple. The client's desire was to create easily identifiable branding with strong impact. Using negative space we created a strong graphic outline against a dynamically angled blocks of colour. This created space for the brand name in a much stronger and bolder font.
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